Segmentation for greater profitability?

Do we absolutely have to transform our coworking spaces according to the age of our tenants?

Baby Boomers on your left, Generation Z on your right. Are we really so different? Is there a demand in Belgium for segmentation targeted at baby-boomers or Generation XYZ ? If so, how can we “adapt or change” our space at lower cost?

Personally, I see a greater demand for the customization of our spaces to accommodate private companies and public enterprises at local, regional, federal and even international levels. During this congress, you’ll hear from a number of speakers who are reflecting on their space needs.

I look forward to seeing you on October 26th.

Edouard Cambier
President BWA

  • Drink, Fingerfood and more

  • Large parking area in front of the door

Our location

Event Hours

  • October 26
  • 12.30 – 20.00


Parking: large parking area in front of the door

Tram: 8 / Metro: Hermann Debroux / Bus: 95


Preliminary press contacts & reception of participants with coffee


John J. Goossens


A word of welcome by John J. Goossens Buzzynest serial entrepreneur and owner of Buzzynest

Strategic View: by Pierrick Masure Leesman

Short introduction by Edouard Cambier, President BWA and Marie Buron Womanly


Alain Hutchinson

Global vision

Eli Hadzhieva

EU Consultant

Global vision : Alain Hutchinson (tbc) Brussels Government Commissioner for relations with European and international institutions : How will the European Commission manage and transform the 890,000m² of office space it currently occupies? Mrs Eli Hadzhieva EU Consultant, Communications Expert and Columnist

Numbers: Koen Batsleer Co-Owner at Officenter / Finpower & Isabelle Vandeur Senior Director at CBRE Belgium

The figures of our sector, number of business centers, coworking, profitability by center, by region… the trends for 2030

Break with coffee & Marc Baudaux Physiotherapist & Well-being consultant

Local vision: Raúl Medina Director General EUROCONTROL is a pan-European, civil-military organisation dedicated to supporting European aviation (tbc)

Silver Square
Mix Brussels
The Hoxton

Panel discussion: The challenge of segmentation and personalization

BWA “status” Fabrice Moerman
Accounting, HR & Operation Manager Multiburo : about the results of the association

Closing remarks by our President and Thibaut Vankeer Chief Brussels Airport & Brussels Marnix

Drink, Fingerfood and more





250€ / per person


125€ / per person

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